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What I Do
SEO, which stands for Search Engine Optimization, refers to the practice of optimizing websites and online content to improve their visibility and ranking on search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website. SEO professionals, commonly referred to as SEOs, engage in various activities to achieve this objective.
Keyword Research
Identifying relevant keywords and phrases that potential customers are searching for, to optimize website content and improve search rankings.
Link Building
Acquiring high-quality inbound links from other reputable websites, as backlinks are crucial for search engines in assessing a site's credibility and relevance.
Content Creation and
Optimization
EO targets users actively searching for your products or services, leading to more relevant website traffic with a higher potential for conversion into customers.
Technical SEO
Focusing on the technical aspects of a website, like site speed, mobile-friendliness, and structure, to enhance user experience and ensure search engines can easily crawl and index the site.
What does successful SEO look like
High Search Engine Rankings
One of the most obvious signs of successful SEO is a high ranking in search engine results pages (SERPs) for targeted keywords. This indicates that the website is seen as relevant and authoritative by search engines for those specific terms.
Increased Organic Traffic
A successful SEO strategy leads to an increase in organic traffic, meaning more visitors are finding the website through search engines without the need for paid advertising.
Enhanced User Experience
A well-optimized site typically offers a better user experience, which is a crucial factor in SEO. This includes fast loading times, mobile-friendliness, intuitive navigation, and high-quality, engaging content.
Increased Conversion
Rates
Effective SEO not only drives traffic but also targets the right kind of visitors who are more likely to convert into customers or leads, thereby improving conversion rates.
Keyword Growth
Expanding the range of keywords that your site ranks for, especially long-tail keywords, is a sign of a mature and successful SEO strategy.
Brand Visibility and Awareness
Increased online visibility for brand-related queries and general industry terms is a sign of successful SEO.s.
Sustained Growth Over Time
SEO is a long-term strategy. Seeing sustained growth in rankings, traffic, and conversions over time indicates successful SEO.
Compliance with Search
Engine Guidelines
Adhering to the best practices and guidelines of search engines, like Google's Webmaster Guidelines, indicates a healthy and sustainable SEO strategy.
